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Carolyn Townsend

Co-founder, Future of Hockey Lab

Carolyn is a facilitator, coach and change-maker, principal owner of Alongside Strategy & Innovation, and co-founder of the Future of Hockey Lab.

Carolyn spent most of her career as an agency consultant providing strategic counsel and thought leadership to senior executives across diverse organizations including: IWK Health Centre, QE11 Health Sciences Centre, ExxonMobil Canada, Dalhousie University, Nova Scotia Community College, Home Depot Canada, Stanfield’s, Coca Cola, Michelin North America, Business Development Bank of Canada, the United Way of Canada, and all levels of government.

Prior to starting her own company, Carolyn served on the leadership team of Nova Scotia’s sport federation serving 55 provincial sport organizations, where she oversaw brand and strategic relations. She developed a series of award-winning campaigns designed to educate and shift behaviour, creating unprecedented engagement and collaboration with community and paving the way for her leadership of a movement designed to explore more equitable systems for sport & rec delivery.

Carolyn has lived and worked in London, England and Auckland, New Zealand. She holds a Bachelor of Public Relations, is a community coach and active volunteer, and a member of the Federation of Foster Families of Nova Scotia.