Susan IrvingSusan Irving • 2nd • 2ndChief Marketing Officer, Global Marketing ExecutiveChief Marketing Officer, Global Marketing Executive7h • Edited • 7 hours agoConnectConnect with Susan Irving
I’m incredibly proud to announce that the Kruger Big Assist is back for its 5th season – a milestone year marking our company’s continued support of the communities we serve.
Now in its fifth year, Kruger Products has committed over $1 million, helping over 1,000 Canadian families get access to hockey. This year, five Canadian minor hockey associations will receive $25,000 each, and one grand prize winner will receive an additional $75,000 to make hockey more accessible and inclusive in their community, decided by a public vote.
To encourage Canadians to nominate and vote for their local minor hockey associations, Kruger Products is partnering with Canadian hockey stars and legends including Hayley Wickenheiser nazem kadri Natalie Spooner Marie-Philip Poulin and Macklin Celebrini.
Canadians can also support local hockey organizations by purchasing specially marked Kruger Products packs, until Feb. 28, 2025, with proceeds from purchases going directly towards funding the Kruger Big Assist. Buy a specially marked pack and score a toque to show your support of the power of an assist on and off the ice!
Join us in the assist and nominate a hockey association for their chance to win up to $100,000 At KrugerBigAssist.ca! Nominations close February 10, 2025.
Thanks to my incredible team for putting their heart and soul into this program Kristina Koprivica Natasha Ramsinghani as well as our incredible agencies Wavemaker Canada North Strategic VML SALT XC and TSN – The Sports Network – Canada
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